LUCID
RESULTS
PROJECTS
WHAT DO YOU NEED TO HEAR? VIRAL CAMPAIGN
AUTHENTIC DOCUMENTARY STORYTELLING SERIES
COMMERCIAL AND
IN-STORE DISPLAY
EXPLAINER VIDEOS
4.5 MILLION VIEWS
3 GOLD AUSTIN ADDY AWARDS
"BEST COMMERCIAL" EQUUS FILM FESTIVAL
HEAR BETTER
CHALLENGE
Help HLT, a hearing aid company, pivot into the headphone product marketplace with limited brand recognition.
LUCID AUDIO
PROCESS
In partnership with the Multiplier Effect, we conceptualized and produced over 60 videos to introduce Lucid Audio’s breakthrough products. We created interactive web commercials, documentary style testimonials, Explainer/Unboxing Videos, and an experiential marketing activation complemented by a viral video that garnered 1.4 million views. Leading with our authentic documentary storytelling approach, we connected with consumers by telling real impactful stories.
SOLUTIONS
WHAT DO YOU NEED TO HEAR? VIRAL CAMPAIGN
This 3X Austin Addy Award-winning video campaign was a “Surprise and Delight” experience crafted with spy-like precision. The conversations created through social dialogue amounted to an overwhelming wave of positive impressions and 14,000 organic shares in the first week. From an event activation, to heartfelt video content, to a “pay it forward” social media effect that still has us beaming…
Watch the Behind The Scenes...
The best way to create trust with a consumer is social proof. But we weren’t going to make your average testimonial film. We discovered 15 unique characters and told their stories in our signature authentic docustyle approach, while elegantly weaving in how the Lucid Audio product fits into their interesting lifestyle. By creating content with more depth, our work engaged an audience on social media and on their website platform. One documentary landed us first place in the Equus Film Festival Commercial Division.
AUTHENTIC DOCUMENTARY STORYTELLING SERIES
TEST DRIVE WEB COMMERCIAL AND IN-STORE DISPLAY
A interactive commercial that showcases the product functionality through common use cases in an entertaining way. The ultimate virtual test drive. Viewers are able to toggle between audio tracks from ambient noise to the headphone noise to experience how the product works in real life--when viewed on Lucid Audio's website and in-store display.
With the popularity and utility of unboxing videos being an essential component in any product launch, we produced a 20 video series across their product offerings that served as instructional how-to’s for first-time buyers.
EXPLAINER VIDEOS
RESULTS
Millions of views, $8 million dollars in first year sales, a viral transmedia campaign centered around gratitude and altruism that created significant social currency and goodwill for the brand.
“CIRCUS PICNIC was our first call. We knew that we had to have professionals that could really connect with people on a human level, but that also wouldn’t miss a detail.”
- Alicia Smith,
CEO, The Multiplier Effect
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