WANDERLUST
TRUE NORTH
CHALLENGE
WANDERLUST IS A 360-DEGREE YOGA LIFESTYLE PLATFORM THAT INCLUDES MULTI-DAY FESTIVAL EXPERIENCES, ONE DAY MINDFUL TRIATHLON EVENTS, COMMUNITY-FOCUSED BRICK AND MORTAR CENTERS, AND AN UNPARALLELED MEDIA PLATFORM.
PROCESS
CIRCUS PICNIC has created branded content in partnership with Wanderlust Festivals since 2011 and during that time produced more than 400 videos for their platforms.
Over the years, we’ve supported their expansion from just a couple festivals to over 75 events globally, franchised studios, and a premium VOD platform.
Wanderlust is the premier experience of the mindfulness movement- mountaintop yoga classes, live music, farm-to-table dinners, and an inspiring speaker series.
Together, we’ve made cinematic short documentaries, produced instructional content, music videos, and marketing films that have grown their mindful community to over one million strong. It wasn’t just the practice of posting hundreds of videos that helped us understand what connects with their audience, it was the fact that we deeply aligned with their vision, values, and goals from the very beginning. We are seekers intent on transforming lives.
The diversity and depth of projects we launched together is staggering...but we’ve done our best to showcase the peak moments from our years of partnership.
“CIRCUS PICNIC is the most
creative content team in the world.”
- Jeff Krasno, co-founder, Wanderlust
Over 7 years as Wanderlust evolved and their audience grew, we were flexible and agile with our video production approach to meet their marketing goals. From viral beauty videos, to targeted sponsor commercials, event highlights sizzles, long-form speaker series, and VOD instructional content, our team did it all! Below are some of our favorites in each of those categories.
SOLUTIONS
WANDERLUST TV
INSTRUCTIONAL CONTENT
We produced over 50 videos to help launch this premium instructional platform featuring world-class yoga teachers in epic landscapes. The series included 20 minute classes for Video-On-Demand with supporting social marketing videos to generate leads and sales. We even produced the fabrication of the yoga stage for the entire series.
ART OF MOVEMENT
SERIES
A cinepoetic-docuseries that engaged over 10 million views for Wanderlust. Original creative concepts, talent scouting, storytelling, and turn key production by CIRCUS PICNIC.
Highlight films for the the festival series and each regional festival captured the five pillars of Wanderlust.
FESTIVAL MARKETING
VIDEO SERIES
BRANDED CONTENT WITH FESTIVAL SPONSORS
From featuring sponsor activations at the festival, to creative branded content strategies that connected to their audience in an authentic, entertaining approach.
Live music videos with top artists like Nahko, Michael Franti, Trevor Hall, & Xavier Rudd.
MUSIC VIDEOS
SPEAKEASY LECTURE
SERIES
The TED Talks of the mindful movement. We produced more than 60 live videos on this lecture series featuring famous self-help authors, politicians, sustainability leaders, and yoga celebrities.
RESULTS
RESULTS
